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Retirement Sale

We have decided to retire from the hectic life of bridal fashion at the end of August 2024. Further news will follow. In the meantime we will be holding a SAMPLE SALE in our Mumbles Boutique on these dates:

Saturday 27th July 12-4pm                           Saturday 3rd August  12-4pm                        Saturday 10th August 12-4pm

Couture Wedding Dress Design in Wales

Welcome to Stephanie Allin Couture where we hand-craft beautiful wedding dresses for our retail and wholesale customers. Stephanie Allin established her couture bridal designer brand over 30 years ago in South Wales with a headquarters and bridal shop in the pretty seaside village of Mumbles. She also opened her classy London flagship showroom in the heart of chic Marylebone in 2009 and specialises in providing the Collections to exclusive partner stockist outlets around the world.

“I strongly believe I have the best job in the world!  I work to my strengths and designing well made, luxurious, affordable and fashionable women’s clothing is what I am good at! It brings me great joy because I am creating a dress the bride is going to treasure for the rest of her life”



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The Designer

Stephanie Allin is one of the UK’s top fashion wedding dress designers and renowned for her exquisite use of the most luxurious fabrics which she individually hand picks every season.

Best loved for her attention to detail, femininity and impeccable fit, her wealth of experience is encapsulated in every one of her handmade styles. Stephanie and her team pride themselves by creating each dress uniquely for each client, whether they prefer a simple silhouette or a “pièce de resistance” covered in sparkly crystals. Over the decades Stephanie Allin has been pursuing the perfect wedding dress. “My style is all about great structure and fit and designing dresses with a freedom that encompasses fashion and the bride’s individuality.”

Stephanie has come a long way in her 30+  year career and bridal trends and fashion have changed a lot since the 90’s where Stephanie’s most popular dresses were separate skirts and corsets, puffy sleeves and shades of ice blue and pink!  Since then she has designed all manner of shapes, styles and necklines to encompass all body types for her Collections over the years including of course A-line, Ballgown, Basque, Column,  Drop-waist, Empire, Fishtail / Mermaid, Fit and Flare, Princess, Short Mini or Tea Length, High-Low, Asymmetric, High neck,  Halter Neck, Scoop, Square, Spaghetti strap or Strapless, Sweetheart and V-Neck as well as Jumpsuits, Trousers, Separates and Overskirts with Bows, Capes, Collars and detachable sleeves as optional accessories.


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The Mumbles Showroom

A core value of the company is that “A brides wedding dress is important as it is her own statement of love for her partner and hopes for the future”. 

Stephanie spends a great deal of time in her showroom, working with customers to understand their requirements and ensuring that the collection has the full diversity to appeal to every bride.  “Our bride follows fashion but is not its slave”

Brides are attracted to the brand by its reputation for impeccable fit and detail, great corsetry that give her confidence and a fantastic waist-line.  We lead the way in fashionable wedding dresses and keep up-to-date with trends and forecasts to incorporate them into our designs.  The feedback from our brides is that they “love Stephanie Allin’s dresses as she doesn’t stick to the traditional wedding dress too closely.”



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